Google said today that its conversational experience in the Google Ads platform is now powered by Gemini, its large language models that can handle different modes. This new update will make it faster and easier for advertisers to create and grow Search ad campaigns.
The conversational experience is a chat-based tool that helps you build Search campaigns. It uses your website URL to make Search campaigns with relevant ad content, like assets and keywords. It also uses generative AI and images from your website to suggest images for your campaign. Google says that all the images made with generative AI will be marked as such.
Advertisers check and approve the images and text before the campaign starts.
The conversational experience in Google Ads is now in beta for English language advertisers in the U.S. and U.K. It will be available to all English language advertisers around the world in the next few weeks. Google wants to add more languages in the next few months.
Shashi Thakur, Google’s VP and GM of Google Ads, said in a blog post that they have been trying out the conversational experience with a few advertisers. He said that it helps them make better Search campaigns with less work.
The new tool is part of Google’s AI-powered tools for advertisers. Google launched a set of generative AI product imagery tools for U.S. advertisers a few months ago. They are called “Product Studio.” The tools let merchants and advertisers make new product images for free by typing what they want. The tools also help advertisers fix bad images and get rid of unwanted backgrounds.
Google has been working to use AI in its products. For example, the company said today that it is bringing three new AI-powered features to Chrome. They are a way to sort your tabs, change your theme, and write things like online reviews or forum posts better.